Audience strategy
Understand who matters—and what creates relevance.
We identify priority audiences, needs, behaviours and decision drivers to give brand and campaign planning a clear local foundation.
CHINA AUDIENCE → LOCAL PLATFORMS → CAMPAIGN GROWTHCAPABILITY / 02Brand Promotion
Brand Promotion
& Digital Marketing
Build local relevance, strengthen visibility and generate demand through market-appropriate channels, content and campaigns.
Discuss your brand ↗WHAT WE DO
Brand and digital growth support, built around what you need next.
Vectaire Consulting supports international companies from audience and channel strategy through to content, campaign activation and performance measurement.
Engage us for one defined requirement or combine multiple services into a coordinated brand and digital marketing programme.
GLOBAL STARTING POINTBrand strategy
→Instagram · Google · YouTube · Global web
CHINA PLATFORM LOGICLocally designed ecosystem
Not a one-for-one platform substitution. We adapt channel roles, content formats and customer journeys to the audience and objective.Weixin/WeChat · Douyin · Xiaohongshu · Weibo · Baidu · Bilibili
Local channels
Choose the platforms and touchpoints that fit the market.
China’s digital ecosystem has its own platforms, behaviours and commercial logic. We define the role of Weixin/WeChat, Douyin, Xiaohongshu, Weibo, Baidu and other relevant channels around the customer journey.
Content
Create for the platform—not simply for the language.
Content made for Instagram or other global channels cannot simply be translated and reposted. We reshape the message, format, creator approach and customer action for the way each China platform is actually used.
Campaign activation
Bring the strategy to market through coordinated execution.
We organise the channels, content, partners, assets and delivery activity required to launch and manage market-facing campaigns.
Measurement
Create a clear view of performance and what to improve next.
We define practical measures, connect campaign signals and turn performance learning into informed optimisation decisions.
SERVICE DETAIL
What each service can include.
Explore the scope, areas of support and practical output across brand promotion and digital marketing.
01 / Audience & PositioningAudience Strategy
+
Build marketing decisions around the audiences that matter most.
We help international organisations understand the people, organisations and decision-makers they need to reach in each market. The work connects audience context with the commercial objective, giving channel, content and campaign planning a clearer foundation.
AREAS WE CAN ASSESS
- Priority audience identification
- Customer and stakeholder segmentation
- Needs, motivations and decision drivers
- Media and digital behaviour
- Customer journey considerations
- Brand awareness and perception context
- Audience messaging priorities
- Market-specific positioning implications
02 / Channels & PlatformsLocal Channel Strategy
+
Build for China’s platform ecosystem—not a copy of the global media plan.
Platforms such as Instagram are not ordinarily accessible in mainland China, while local platforms combine discovery, content, community, service and commerce in different ways.
We define the role of each relevant channel around the audience and objective—for example, Weixin/WeChat for owned relationships and services, Douyin for short-form video and discovery, Xiaohongshu for research and recommendation, Weibo for public conversation, and Baidu for search visibility. The right mix varies by category, audience and market goal.
AREAS WE CAN DEFINE
- Weixin/WeChat ecosystem strategy
- Douyin and short-video activation
- Xiaohongshu discovery and advocacy
- Weibo content and conversation
- Baidu search visibility
- Bilibili and specialist communities
- Paid, owned and earned channel roles
- Platform setup and operating requirements
- Phased channel roadmap
03 / Content & RelevanceContent
+
Create content around how each China platform is actually used.
China localisation is not a translation exercise. A global Instagram post, campaign video or landing page may need a different narrative, format, creator voice and customer action when adapted for Weixin/WeChat, Douyin, Xiaohongshu or other local channels.
We preserve the core brand idea while designing the content system around local discovery behaviours, platform conventions, community expectations and the path from attention to enquiry or purchase.
AREAS WE CAN DEVELOP
- China messaging architecture
- Platform-specific campaign concepts
- Weixin/WeChat articles and service content
- Douyin short-form video direction
- Xiaohongshu editorial and creator briefs
- Local-language copy and cultural adaptation
- China landing-page content
- Search and discovery content
- Content calendars and formats
- Local review and approval workflows
04 / Activation & DeliveryCampaign Activation
+
Coordinate the moving parts required to take a campaign live.
We turn approved strategy and content into organised market activity. Vectaire Consulting can coordinate internal stakeholders, specialist partners, channel requirements and delivery workstreams through one accountable activation plan.
AREAS WE CAN COORDINATE
- Campaign scope and workstreams
- Channel and media activation
- Content production coordination
- Partner and vendor management
- Local platform setup
- Asset delivery and approvals
- Launch calendars and milestones
- Stakeholder coordination
- Lead capture considerations
- Delivery governance and reporting
05 / Performance & LearningMeasurement
+
Use campaign signals to make better marketing decisions.
We define a practical measurement approach around the campaign objective and available data. Reporting focuses on the signals that help teams understand performance, identify learning and improve the next phase of activity.
AREAS WE CAN MEASURE
- Campaign objectives and measures
- Channel-specific indicators
- Audience response and engagement
- Lead and conversion tracking
- Content performance
- Reporting structure and cadence
- Campaign and platform analytics
- Cross-channel performance view
- Optimisation priorities
- Post-campaign learning
Ready to build local relevance and demand?
Tell us the market, audience and growth objective. We will help define the right combination of strategy, content, channels and execution.
Schedule a consultation ↗